Brand Kit

This brand kit provides official assets, guidelines, and messaging to accurately represent Daylight across all communications. It is intended for use by creators, partners, and media professionals seeking to align with our mission and visual identity.

Logos
Logo Misuse

It's important to consider how the logo interacts with its surroundings. In order to have a logo always readable:

  • Do not change the proportions in any way – always scale symmetrically
  • Do not add any special effects like shadows or contourings
  • When placed on a colour, always keep black or beige or white matching the colour system
  • When placed on a picture, avoid busy backgrounds to avoid a hardly recognizable logo and ensure full legibility of both text and logo.
Frame 1437255777
Colors
brand colors
img_powerful-hardware-2

Powerful Hardware

Ultra-efficient, beautifully designed panels backed by an industry-leading warranty and lifetime maintenance.

Oversized battery activates in milliseconds and keeps running for hours — without the noise or fumes of a generator

img_smarter-software

Smarter Software

Active weather and grid monitoring ensures you always have enough backup power.

The Daylight app makes it easy to manage your power and track rewards

img_valuable-rewards

Valuable Rewards

Earn Sun Points for connecting devices, referring neighbors, and more.

Redeem points for merch, gift cards, or to lower your monthly bill

coins-hand

Save

Pay less than your utility rate, guaranteed              

coins-hand

Earn

Get rewards for supporting a more reliable grid
shield-02

Protect

2X more backup power than any other provider
Messaging
Brand Story

Today’s grid was built for yesterday’s world, long before AI, crypto, and data centers turned electricity into the world’s most essential resource. 

Now, as energy demand surges, that outdated infrastructure is breaking down. Electricity prices are soaring. Blackouts are 10X more common than in 1980. And everyday people are left holding the bill.

It doesn’t have to be this way.

Daylight marks the beginning of a new day in energy—one where people generate, share, and earn from the power they produce, while contributing to a new, decentralized energy network built for resilience and abundance.

Boilerplate Description

Daylight is the decentralized energy company, built for the people who power it. We transform everyday homes into mini power plants, helping families lower their energy bills, stay powered during outages, and earn rewards for supporting a more reliable grid.

As the energy system strains to meet growing demand, Daylight sends excess energy from homes back into the system, reducing pressure on aging infrastructure and reinforcing local resilience. With seamless home upgrades, an intuitive energy management platform, and a growing decentralized network, Daylight is building the future of energy from the ground up. 

Backed by leading investors including Andreessen Horowitz and Framework Ventures.

Purpose

Power everyday life by building the world’s biggest distributed energy network.

Mission

Build the world's biggest decentralized energy network one home at a time.

Vision

A resilient, abundant energy future owned by everyone.

 

How it works

From installs to maintenance, Daylight has you covered every step of the way

See if your house qualifies
STEP ONE

We handle the setup

Permits, paperwork, project management, and more – it's all taken care of.

STEP TWO

Installation by experts

Daylight only works with vetted contractors and premium equipment.

STEP THREE

Power up and save

Sit back and enjoy reliable, lower-cost energy. If any hardware breaks down, you’re covered by lifetime maintenance.

We handle everything: Permits, installation, project management.

Vetted contractors. Premium equipment. Best pricing. Lifetime maintenance.

You sit back and enjoy reliable, lower-cost power.

Core Values
Empowerment

Daylight empowers people to break from outdated systems and take control of their energy future.

Innovation

The grid still runs on technology from the 1980s. With smarter systems, better products, and modern incentives, Daylight is building what comes next.

 

Community

Community is at the heart of everything we do. Every new subscriber makes the Daylight network stronger.

 

Transparency

Distrust is rampant among energy brands today. Utilities charge what they want with little explanation; legacy solar companies run predatory marketing practices. We hold ourselves to a higher standard.